This well-known snuff manufacturing business of Old Madras was setup in 1904 by Nagoor Velayudham Shanmugam. Specialising in white snuff, a finer variety than the black powder, Shanmugam attracted a dedicated set of clientele with his door to door marketing. After Shanmugam’s demise, his sons Palani Vale Nadar and Muruga Vale Nadar continued the business. It was a flourishing one, with sales constantly on the rise. The business had a huge network of agents and distributors to whom they distributed specialised calendars printed in Germany as gifts every year.
The expansion of the city and changing times had an impact on the business. The increasing regulations brought about on the tobacco industry impacted the snuff sector as well. The factory was moved to Poonamallee in the 1990s, from where it functions even today.