Saturday, May 13, 2017


An advertisement that can be seen regularly in magazines of the early 1900s is that of “Rajvaidya” Narayanji Keshavji, renowned Ayurvedic physician. Hailing form a family of royal physicians to the Jamsahibs of Jamnagar, Narayanji Keshavji established the Ayurvedodaya Pharmacy in 1896 in Kathiawar. He also published a pamphlet titled “Vaidya Vidya”, a work on secret of good health in Gujarati (his native tongue) which was so popular that it had to be translated and published in no less than ten languages, including Sinhalese and Burmese!

Establishments were opened in Bombay, Calcutta and Madras to ensure quick supply of medicines to patients who wrote in to him detailing their sicknesses. The Calcutta establishment seems to have been in existence even upto the 1940s. However, the fate of the Bombay or Madras branches are unknown today.

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